Experience & interaction
Define the audience journey, the core interaction and the moments that express your idea. Prototype the important decisions before scaling the experience.
Our production approachMIMIC XR / BERLIN
Cinematic craft. Interactive thinking.
A creative XR studio for ambitious brand experiences.
Based in Berlin, Mimic XR brings together 3D production, character performance and real-time development. We work with brands, agencies and experience teams to turn creative concepts into worlds people can actively explore.
WHAT WE BRING TO THE BRIEF
The detail draws you in. The interaction makes it matter.
We care about the grain of a material, the timing of a gesture and the moment a world responds. Those details should serve the experience—not distract from it. Our role is to connect an ambitious visual idea with something an audience can understand and use.
ONE CONNECTED PRODUCTION
Art direction meets the working build.
Real-time development
Connect environments, interfaces and input into a responsive application. Build around the target hardware and the conditions in which it will operate.
Application services3D & character craft
Create detailed products, distinctive worlds and expressive digital humans. Prepare each asset for the visual direction and technical needs of the production.
Character & content servicesHOW WE WORK WITH YOUR TEAM
Creative partners. Clear responsibilities.
01
Protect the creative idea.
Keep the audience and intended experience at the centre of production decisions, from the first treatment to the final review.
02
Show the working version.
Use prototypes and build reviews to make trade-offs tangible. A visual promise should have a practical route to delivery.
03
Fit into the team.
Agree ownership, review stages and technical handovers with your agency, specialists or in-house developers.
04
Be specific about the claim.
Separate concepts from delivered work, identify production roles and evaluate results against an agreed measure of success.
BERLIN, GERMANY
Bring the vision. Bring the hard questions.
Work with us from the first project discussion or at a defined point in production. Share your creative direction, existing team and delivery requirements so we can establish where Mimic XR fits.
Silent GreenGerichtstrasse 35 · 13347 Berlin, GermanyContact the studio
Mimic XR projects
Selected projects.
01VR / DIGITAL CHARACTERS
Caliverse shopping experience
Digital characters bring presence to a virtual shopping world.
View project - Caliverse shopping experience
02DIGITAL FASHION / PRODUCT ASSET
Balmain 1945 campaign
A luxury bag becomes an animated digital object for a fashion campaign.
View project - Balmain 1945 campaign
03VR / ART & PERFORMANCE
Marina Abramović: Rising
A virtual encounter with the artist, exploring the impact of rising sea levels.
View project - Marina Abramović: RisingBUILD WITH MIMIC XR
Your next brief could go further.
Tell us what you want to make possible for your audience. We’ll help you explore the creative and production questions behind it.
Start a project conversation