MIMIC XR / PROJECT APPLICATIONS

Built around your next brief.

Launch a brand. Explain a product. Bring a story to life.

The strongest XR projects start with a specific moment: someone exploring, choosing, practising or taking part. Find the application closest to your brief, then build the experience around it.

TWO PLACES TO START

Your campaign. Their experience.

Visitors interacting with a projection-mapped physical sculpture in a gallery

01 / MIMIC XR

Events & activations

An activation with something to do.

For brands, agencies and event producers: build a visitor experience around your campaign, with the interaction, session length and operating setup planned together.

  • Launch demonstrations
  • Interactive installations
  • Digital brand hosts
Explore events & activations
Customer exploring virtual eyeglass frames on a physical camera-based try-on display

02 / MIMIC XR

Retail & commerce

Make the product the experience.

For commerce and product teams: turn selected products into interactive tools that help customers inspect features, compare variants and continue towards an enquiry.

  • 3D product configurators
  • Mobile AR previews
  • Guided product discovery
Explore retail & commerce

OTHER PROJECT APPLICATIONS

Give a complex idea a clear interaction.

03

Learning & training

Commission a repeatable scenario for a specific task or decision. Your subject specialists define the learning goals; the experience gives participants a way to practise and receive feedback.

Scope a VR training module
04

Culture & exhibitions

Turn a story, place or collection into an explorable experience. Scope the narrative, visitor access and content with your curatorial or creative team.

Explore world building
05

Games & entertainment

Build a playable mechanic, an expressive character or a real-time environment. Bring us a defined production requirement or the first idea for an interactive world.

Explore XR game production
06

Product launches & sales

Demonstrate a product that is too large, complex or early-stage to bring into the room. Give your audience a guided way to inspect its features and possibilities.

Plan a product demonstration
07

Design & technical reviews

Make a model easier to discuss at human scale. Begin with a focused review task and test the spatial interaction on the hardware your team will use.

Explore mixed reality

TURN A USE CASE INTO A BRIEF

Three decisions that shape the project.

01

The audience

Who is taking part, how familiar are they with the format, and what access or assistance will they need?

02

The purpose

What should the experience help them understand or do—and how will your team evaluate that?

03

The conditions

Where does it run, what assets exist, and which budget, launch and operational constraints shape the build?

LET’S TURN THE USE CASE INTO A PROJECT

Which moment do you want to change?

Tell us what happens today and what you want people to experience instead. We can help define a focused starting point.

Discuss your brief