11 / 3D product configurators

Make every product choice easier to see.

Discuss your configurator
Interactive 3D product presentation showing a configurable object and material choices in a retail setting

Help buyers compare finishes, components and approved product combinations in real time. Mimic XR develops custom 3D product configurators for websites, showrooms and sales teams, connecting interactive models with the product information and next step your customers need.

01 / Our approach

Start with the choices that change the product

Configuration needs more than a model on screen. The product rules, available variants, source data and next action must agree, so the experience remains useful to customers and practical for the teams who maintain it.

We begin with the range, the rules that govern valid combinations and the product details people need to compare. CAD, material references and product data inform the asset and interface plan. A focused prototype tests loading, control clarity and whether a selected configuration can lead reliably to a product page, specification or enquiry.

Product configurator interface used in a contemporary showroom to compare available product options

02 / Production scope

What we can build with you.

01

Product model preparation

Review supplied CAD, photography and technical references, then prepare real-time models with an agreed level of detail and visual standard.

02

Configuration interface

Design option, material, component and camera controls around the actual choices people need to make, including states for unavailable or incompatible combinations.

03

Journey and handover

Scope product identifiers, saved configurations, links and analytics events with the surrounding website or commerce platform, plus ownership for future updates.

Discuss the scope you need
Customer using a tablet to explore a detailed digital product view in a retail environment

03 / Applications

Where it can make a difference.

01

Complex product ranges

Present compatible variants, components and finishes where a static product page cannot make the available combinations clear.

02

Sales and specification

Give customers or sales teams a guided way to inspect a product before requesting a quotation, sample or technical specification.

03

Retail and showroom experiences

Bring a broader range into a touchscreen, web or assisted sales environment while keeping product information connected to approved source data.

04 / Planning your project

Plan the asset pipeline, integration and pilot together.

Start with one representative product family. List its geometry variants, finishes, compatibility rules and the system that owns each option. CAD files are source material, not finished web assets: agree model simplification, texture budgets, loading targets and the export formats supported by the chosen viewer. For commerce, define how the configurator passes a valid product identifier and selected options to the basket or quotation flow. Shopify, WooCommerce, a PIM or an ERP each needs its own interface review; compatibility is confirmed during scoping rather than assumed. Measure the pilot against a baseline using configuration completion, qualified enquiries and the quality of specifications handed to sales. Expand the catalogue only after testing on the target mobile and desktop devices.

A useful brief begins with product decisions.

Share a sample CAD model, product options, material references and the destination website. Include the source of prices and availability, any configuration rules, and whether buyers need a quote, saved specification or checkout. These inputs determine the asset workload, integration scope and maintenance responsibilities. A focused prototype can validate the hardest product choice before the full range is commissioned.

05 / Before you brief us

Useful questions.

Can you use our existing CAD files?

Often as a starting point. Manufacturing files usually need review and adaptation for real-time rendering, materials and responsive loading before they are ready for a configurator.

Can a configurator connect to our product data?

It can be scoped where suitable data and an integration route are available. We agree which system owns names, prices, availability and configuration rules before implementation.

Can visitors save or share a configuration?

Yes, when explicitly included. A shareable configuration needs a stable way to store selections, define expiry or access rules and handle changes to the product catalogue.

Will every configuration be technically valid?

That depends on the product rules supplied and the scope of validation. We can model agreed compatibility rules, but engineering approval and product-data ownership remain separate responsibilities.

06 / 3D product configurators

Tell us about the product range.

Share the product range, the choices people need to make, available CAD or reference material, and where the configurator should lead next.

Prefer email?
Share the product range, the choices people need to make, available CAD or reference material, and where the configurator should lead next.

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