MIMIC XR / OUR PROCESS

Big ideas need a clear way forward.

Creative room to explore. Clear decisions to build on.

XR production brings art, interaction and technical dependencies into the same brief. Our approach makes those decisions visible, so your creative team, stakeholders and delivery partners can review the right things at the right time.

FROM FIRST CONVERSATION TO LAUNCH

Four stages. Clear decisions.

01

Make the brief actionable.

Connect the creative ambition to an audience, a use case and a practical delivery plan. We identify the decisions that need evidence before you commit to a larger build.

  • Purpose, audience journey and evaluation goals
  • Budget range, launch date and dependencies
  • Devices, available assets and stakeholder responsibilities

DELIVERABLE & DECISION

A scoped brief, key assumptions and a proposal for the next stage.

02

Prove the pivotal moment.

Prototype the interaction that carries the experience. Review it with the intended users or project team on the target device before extending the content and features.

  • Focused interaction and visual-direction prototype
  • Usability, performance and feasibility checks
  • A review of what to keep, change or leave out

DELIVERABLE & DECISION

A testable prototype and an informed go, revise or stop decision.

03

Build the world and the experience.

Develop the application alongside its environments, product assets and character performances. Agreed milestones give your team working content to review against the brief.

  • 3D production and real-time development
  • Content and integration reviews with named owners
  • Build testing against the agreed acceptance criteria

DELIVERABLE & DECISION

An integrated experience ready for final testing in its intended setting.

04

Prepare the launch and the handover.

Test the complete journey, including setup, resets and failure states. Confirm the operational plan with the people responsible for running and maintaining the experience.

  • Device, access and operating checks
  • Agreed files, documentation, rights and responsibilities
  • Support, updates and evaluation plan where included

DELIVERABLE & DECISION

The agreed delivery package, acceptance review and a defined support arrangement.

An XR prototype workbench with a headset, controllers, laptop and paper interaction sketches

TEST THE EXPERIENCE, NOT JUST THE VISUALS

The real setting is part of the brief.

Can a first-time visitor begin without a long explanation? Can the device handle the scene? What happens if the connection drops? We turn practical questions into test conditions, then review the experience against them.

CHOOSE YOUR STARTING POINT

A prototype, a production partner or a full build.

Validate an idea

Commission a focused prototype to resolve a creative or technical question. We define what it should prove and what would justify a larger production.

Discuss a prototype

Strengthen your production

Bring in specialist character, content or development work, or scope a complete experience. Deliverables and integration responsibilities are agreed with your team.

Explore production services

EARLY IDEA OR LIVE PRODUCTION?

Let’s work out the next useful step.

Share where the project stands, what is fixed and what still needs solving. We’ll use that to shape the scope of the conversation.

Discuss your project