Mimic XR / Berlin
XR for automotive
Bring vehicle choices and stories into an interactive experience. Automotive XR can support a product presentation, a showroom conversation or a defined training task when the underlying data and assets are ready.
Discuss an automotive experience
Connect configuration with product truth
A vehicle configurator needs approved combinations, market-specific options and a reliable source for product information. Establish how trims, materials and components are identified before creating the interface. Visual selections should map to valid product rules, with pricing and availability controlled by the agreed system.
Prepare assets for the intended view
Exterior exploration, cabin interaction and component explanation need different geometry and material detail. Engineering source files are reviewed for rights, accuracy and real-time performance. Prioritise the views that help the user decide instead of loading every part at maximum detail.
Support launches and showroom conversations
A guided demonstration, mobile AR placement and a headset story can present different aspects of a vehicle. The brief should identify who operates the experience and how the visitor continues afterwards. Showroom lighting, connectivity and session reset belong in the device test plan.
Separate training from promotion
Training scenarios require approved procedures, subject-specialist review and explicit assessment criteria. Marketing experiences require approved claims and assets. Treat these as distinct content workflows, even when they share models, so revisions and sign-off remain clear.
Questions before you brief us.
Can the configurator show every vehicle option?
Only where the required assets and valid configuration rules are available. A pilot usually starts with a representative model family.
Is AR placement an exact fit measurement?
It should not be presented as one without an independently validated measurement method.
Can selections be passed to a dealer or commerce system?
Yes, where the receiving interface, identifiers and data permissions are agreed in scope.
What should the first brief include?
Target markets, vehicle assets, option rules, intended devices and the customer or training task.
Explore the related work.
Plan your next step.
Discuss an automotive experience
Tell us the audience, task, target devices and intended launch date. We can use those details to discuss a focused first step.