Mimic XR / Berlin
AR portal development
Give visitors a doorway into a different place. An AR portal connects a physical setting with a digital environment: a product world, a destination preview or a story designed for a launch.
Plan an AR portal
Design a reason to step inside
A portal needs more than an impressive entrance. Define what visitors discover, how long the journey lasts and what they can do at the end. A product launch might reveal a collection; an exhibition might connect an object with its original setting. The opening screen should explain the experience before requesting camera access.
Fit the portal to the venue
We scope the experience around lighting, available space, floor or marker tracking, visitor movement and the intended phones or tablets. Venue staff need a repeatable setup and a reset procedure. A prototype tests placement stability and scale in the real environment before detailed world production.
Build an efficient digital destination
The environment can combine 3D models, spatial audio and animation. Complexity has to fit the target device and network. We prioritise the entrance view and essential interaction, then budget textures and geometry. A conventional web preview provides a useful route when AR is unavailable or camera permission is refused.
Plan the launch and measure the journey
Agree which events matter before production: successful launch, portal entry, interaction completion and the next action. Any reporting must follow the site’s consent and data-handling requirements. Deliverables can include the experience, approved device list, operating instructions and a maintenance plan. Asset scope, tracking needs and integrations determine the estimate.
Questions before you brief us.
Does an AR portal need an app?
Not always. Browser and native delivery must be evaluated against the devices, tracking and distribution requirements.
Can the portal use an existing 3D world?
Yes, if rights and source assets are available. Real-time optimisation and adaptation are normally part of the scope.
Will it work indoors and outdoors?
Conditions affect tracking. We test the intended location, lighting and supported devices instead of assuming universal support.
What should we provide?
A campaign goal, venue information, representative assets, target audience and launch date.
Explore the related work.
Plan an AR portal
Tell us the audience, task, target devices and intended launch date. We can use those details to discuss a focused first step.