Reveal what a stand cannot show.
A guided journey inside a new product or environment. Possible scope: a VR application, custom 3D content and a repeatable demo flow.
Mimic XR / Industries / Events & activations
MIMIC XR / EVENTS & ACTIVATIONS
Make your brand the experience.
Give people a reason to step closer—and something worth taking part in. We build VR demonstrations, interactive brand experiences and digital characters for launches, exhibitions and live campaigns.
Discuss your activation ↗FOR BRANDS, AGENCIES & EVENT PRODUCERS
A live moment with a clear purpose.
Your audience has a few minutes. Make them count with a simple invitation, a distinctive interaction and a clear connection to your campaign.
We scope the digital experience with your creative and technical teams: what we build, how it runs and who operates it. Venue production, hardware supply and on-site support are agreed explicitly as part of the brief.
01
Immersive launch demos
Bring a product, place or future idea to the event through a guided VR experience. Scope the journey, session length and reset so visitors know what to do.
02
Interactive brand installations
Create real-time screen content that responds to touch, movement or another agreed input. Build the interaction around the message—not a long set of instructions.
03
Digital hosts & performers
Give your campaign an expressive character with a clear role. Plan its script or approved knowledge, audience interaction and operator controls.
FROM CONCEPT TO PARTICIPATION
The invitation should feel obvious.
We prototype the first action, the response and the ending. Then we test the whole visitor moment: how people approach, how long they stay and how the next person begins. The aim is a compelling interaction your event team can operate.
YOUR ACTIVATION PRODUCTION PLAN
Built for the date. Tested for the setting.
01Frame the campaign moment
Agree the message, audience, launch date and intended next action. Define what a useful interaction—and a successful test—would look like.
02Prototype the visitor journey
Check the core interaction, readability and session length on the proposed device. Use the findings to shape content and production scope.
03Build with your event team
Develop the application and assets alongside agreed venue, display and input requirements. Confirm responsibility for hardware and physical production.
04Rehearse before doors open
Test setup, resets and fallback behaviour. Agree operator guidance, support and the way participation will be measured.
EXAMPLE PROJECT BRIEFS
What could your next activation be?
Make the story a discovery.
An interactive scene or character encounter built around an exhibition. Possible scope: visitor journey, real-time content and a display-based interface.
Give the audience a role.
A short branded challenge or responsive installation. Possible scope: interaction prototype, campaign assets and a clear post-experience action.
Plan beyond the first venue.
An activation intended for several stops. Possible scope: configurable content, device requirements, reset controls and an agreed operating guide.
LET’S PLAN YOUR ACTIVATION
What happens when they step closer?
Share the campaign idea, event date, audience and venue. Add the available space, budget range and production partners so we can discuss an experience that fits.