DIGITAL FASHION / PRODUCT ASSET
Balmain 1945
A poseable digital version of the Balmain 1945 bag, created for Sucuk & Bratwurst’s campaign.
- Project
- Sucuk & Bratwurst / Balmain
- Our contribution
- Product modelling, texturing, look development and rigging.
- Year
- 2020
THE PROJECT
A luxury object. A different reality.
The campaign placed a recognisable luxury product inside a surreal world. Working with Sucuk & Bratwurst, we translated the Balmain 1945 bag into a detailed digital asset that could perform within their creative direction.
Our approach
We modelled the bag’s form, chain and hardware, developed its leather and metal materials, and created controls for folds and movement. The goal was to retain the product’s identity while giving the campaign room to play.
OUR CONTRIBUTION
The production.
A rigged product asset for an animated fashion campaign, giving the creative studio a detailed digital bag to pose, light and animate within its surreal visual world.
Brand: Balmain. Client and creative direction: Sucuk & Bratwurst. Our role: digital product asset production.
Production disciplines