08 / Digital humans and AI avatars
A digital human combines appearance, movement and behaviour. Getting one of those right does not automatically solve the others. We scope character production and application behaviour as connected but distinct parts of the experience.
The starting point is the character's role. A performed cinematic character, a real-time host and a conversational assistant have different production, integration and governance requirements.
We establish visual direction, audience expectations and the actions the character should support. If conversation is required, the approved knowledge, escalation paths and limits of the interaction need to be defined alongside the character. An attractive face should never imply expertise or access the system does not have.
02 / Production scope
Develop the agreed likeness or visual design, including modelling, materials and preparation for the target runtime.
Scope facial and body behaviour around the animation or capture pipeline used by the experience.
Connect approved dialogue or conversational systems, with clear boundaries and fallback behaviour specified in the brief.
03 / Applications
Introduce content and guide visitors through a defined experience.
Create a character designed to carry performance within a real-time scene.
Scope an assistant around approved information and an appropriate handoff to a person.
Digital humans can make an interface feel personal, but the character's appearance should not imply that its answers are always correct. For an AI avatar, define approved knowledge sources, prohibited topics, disclosure and the point at which a human should take over. Decide whether conversations are stored and who is responsible for reviewing them. A scripted host may be the better option when the content must stay tightly controlled. We can scope the visual character and the interaction separately, so the brief makes clear which behaviour is deterministic and which depends on an external conversational system.
You do not need a finished specification to start a conversation. Share the intended audience, the outcome you need and any existing material. Include a target date or platform constraint if you have one. We can use those details to discuss the right starting point and the questions a production scope needs to answer.
Describe the character's role, visual direction and whether you need performance, scripted interaction or conversation.
Discuss your project05 / Before you brief us
No. Characters can use scripted dialogue, recorded performance or other controlled behaviours. AI is an option when it serves a defined purpose.
Likeness-based work requires appropriate consent and rights for the intended use. We clarify those requirements before capture or production.
No. Knowledge boundaries, testing, disclosure and escalation are important, but generative systems can still produce errors. Sensitive uses need additional review.
We can assess its geometry, rig, materials and licence against the intended application before recommending adaptation or a rebuild.
06 / Digital humans and AI avatars
Describe the character's role, visual direction and whether you need performance, scripted interaction or conversation.
Prefer email?