VR / ART & PERFORMANCE
Marina Abramović
Creating and animating the artist’s digital replica for a virtual reality collaboration with Acute Art.

- Project
- Marina Abramović / Acute Art
- Our contribution
- Digital replica creation and character animation.
- Year
- 2018
THE PROJECT
Presence, beyond the physical.
How can an artist’s presence reach someone through a headset? For Marina Abramović’s collaboration with Acute Art, our work focused on creating and animating her digital replica.
Our approach
The artwork Rising places the viewer face to face with the artist in a virtual space affected by rising water. It makes climate change a personal encounter rather than a distant image. Our role was the digital character, within the wider artwork produced with Acute Art.

OUR CONTRIBUTION
The production.
An animated digital representation of Abramović for VR. The work connects character craft with the artist’s performance practice, while keeping her concept at the centre of the experience.
Artist: Marina Abramović. Produced in collaboration with Acute Art. Our role: digital replica creation and animation.
Production disciplines