Selected work

VR / ART & PERFORMANCE

Marina Abramović

Creating and animating the artist’s digital replica for a virtual reality collaboration with Acute Art.

Marina Abramović in a water tank during production for her virtual reality artwork
Marina Abramović — behind the scenes of the VR production.
Project
Marina Abramović / Acute Art
Our contribution
Digital replica creation and character animation.
Year
2018

THE PROJECT

Presence, beyond the physical.

How can an artist’s presence reach someone through a headset? For Marina Abramović’s collaboration with Acute Art, our work focused on creating and animating her digital replica.

Our approach

The artwork Rising places the viewer face to face with the artist in a virtual space affected by rising water. It makes climate change a personal encounter rather than a distant image. Our role was the digital character, within the wider artwork produced with Acute Art.

Marina Abramović wearing blue with one hand raised against a pale background
Marina Abramović — project portrait.

OUR CONTRIBUTION

The production.

An animated digital representation of Abramović for VR. The work connects character craft with the artist’s performance practice, while keeping her concept at the centre of the experience.

Artist: Marina Abramović. Produced in collaboration with Acute Art. Our role: digital replica creation and animation.

Production disciplines

THE WIDER PRACTICE

What presence could your story take?

Let’s discuss the character, performance or artistic idea at the heart of your next immersive project.

Studio enquiries