Show it in their space.
Start with a selected furniture or equipment range. Scope the models, placement interaction, device coverage and onward journey before scaling the catalogue.
Mimic XR / Industries / Retail & commerce
MIMIC XR / RETAIL & COMMERCE
Let the product make its case.
From the finish of a material to the way a product sits in a room, give customers more to explore. We build interactive 3D, mobile AR and digital product guides for brands and commerce teams.
Discuss your product experience ↗FOR PRODUCT, COMMERCE & BRAND TEAMS
Go beyond the product photograph.
Some details are easier to understand when you can turn them, compare them or place them in context. Make that interaction part of the customer journey.
Start with a focused product range and a specific customer question. We review the available models, product data and intended touchpoint, then scope the assets, interface and integrations the experience will need.
01
Interactive 3D configurators
Let customers examine details and compare approved variants. Scope the product models, configuration rules and connection to your product pages or enquiry flow.
02
Mobile AR product previews
Place a selected product in the customer’s surroundings on supported devices. Build placement and scale guidance, with a useful fallback for other visitors.
03
Digital product guides
Use a character to introduce a range or explain approved information. Define the interaction, content owner and route to staff support before development.
PRODUCTS IN CONTEXT
A different view of the decision.
A mobile AR preview can help someone explore a product in their own space. We prepare the model and controls for the intended use, with clear limits: an on-screen preview is not a guarantee of physical fit, finish or colour accuracy.
FROM PRODUCT DATA TO INTERACTION
One product journey. A clear production scope.
01Choose the customer question
Identify what people need to see or compare and where the experience fits. Agree an evaluation plan, such as completed configurations or onward product-page visits.
02Review the product assets
Check geometry, dimensions, variants and usage rights. Define what can be reused, what needs production and who keeps product information current.
03Prototype the experience
Test the controls, load behaviour and visual quality on the intended devices. Confirm the supported range before expanding to further products.
04Connect the customer’s next step
Agree catalogue, product-page or enquiry integrations. Test fallbacks, content updates and the handover to the team responsible for operation.
EXAMPLE COMMERCE BRIEFS
Four ways to make a product explorable.
Let the options tell the story.
Make finishes, colours or components easy to compare. Define the available combinations, source data and how customers save or enquire about a selection.
Reveal the detail inside.
Explain a complex product through rotations, cutaways or animated sequences. Build around the questions your customers and sales team need to answer.
Give the range more room.
Help customers explore products beyond the physical display. Scope a touchscreen or character-led experience, including staff handover and update responsibilities.
DIGITAL PRODUCT GUIDES
A character with a useful role.
Introduce a range, explain a feature or direct a customer to the right person. We connect character craft with approved product content, making the digital nature of the guide clear and defining what happens when it cannot answer.
LET’S BUILD YOUR PRODUCT EXPERIENCE
Which product deserves more than a picture?
Share your product range, customer questions and target touchpoints. Existing models, a budget range and launch timing help us define a focused first release.