02 / AR product visualisation

Let people see the product in their space.

Discuss your project
Shopper viewing a virtual lounge chair through a tablet in a showroom — AI-generated concept

A product photograph cannot show every customer how an object will fit their room. AR product visualisation brings a digital model into a supported phone or tablet camera view, with controls that make scale, placement and product options easier to explore.

01 / Our approach

The product stays at the centre

We connect the product asset with the surrounding buying journey. The experience needs a clear next step, whether that is selecting a variant, asking for a specification or returning to the product page.

We begin with the objects people need to evaluate and the decisions they need to make. Dimensions, material references and the source of product data inform the asset pipeline. A prototype tests whether placement is understandable and whether important details remain legible on the target device.

Digital chair model and fabric references on a product artist's workstation — AI-generated concept

02 / Production scope

What we can build with you.

01

Product asset preparation

Convert or rebuild supplied CAD and reference material into optimised models with agreed material and dimensional checks.

02

Placement and configuration

Design movement, rotation and supported variant controls around the way customers compare your products.

03

Commerce journey integration

Scope links, product identifiers and enquiry events with your existing website or commerce team, including a non-AR fallback.

Discuss the scope you need
Pendant lamp visualised through a tablet in a residential interior — AI-generated concept

03 / Applications

Where it can make a difference.

01

Furniture and interiors

Help customers explore how a product occupies their space without presenting visual placement as a guarantee of fit.

02

Product launches

Give sales teams and visitors a way to inspect an object when the physical product is not available.

03

Retail product exploration

Connect an interactive product view to useful specifications and the next buying action.

04 / Planning your project

Plan the product journey beyond the camera.

An AR experience should not become a dead end in the purchase journey. Identify the product page, specification or enquiry action that follows exploration, and make sure the chosen variant remains clear when a visitor leaves AR. Product accuracy also needs an owner: dimensions, material names and availability should come from approved sources. For a catalogue, start with a small group of representative products so unusual surfaces and model complexity are discovered early. Analytics should distinguish opening the experience from useful product interaction, with consent requirements handled by the surrounding site.

A useful brief makes the next step clearer.

You do not need a finished specification to start a conversation. Share the intended audience, the outcome you need and any existing material. Include a target date or platform constraint if you have one. We can use those details to discuss the right starting point and the questions a production scope needs to answer.

05 / Before you brief us

Useful questions.

Does every visitor need to install an app?

Not necessarily. Browser-based and app-based approaches have different capabilities. We choose the route after checking target devices and the required interactions.

Can we use existing CAD files?

Often as a starting point. Manufacturing geometry may need simplification, material work and export preparation before it is suitable for interactive delivery.

Will AR work on every phone?

No. Device and browser support vary. We define a supported-device list and a useful fallback, such as a 3D viewer or standard product content.

Can you guarantee a conversion increase?

No. We can define meaningful events and an evaluation plan, but commercial results depend on the product, audience, traffic and wider purchase journey.

06 / AR product visualisation

Tell us what you want to build.

Send a sample product, available CAD or photography, and the website where the experience should sit.

Prefer email?
Send a sample product, available CAD or photography, and the website where the experience should sit.

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